MgNTa is a data- and rights management process created for the 21st Century. It creates an industry identifier for you without the need to assign your rights away.

MgNTa allows you to register and maintain your rights information and any other participants in new songs you create. You can always access this data and make changes. We store this data safely and securely using on- and off-blockchain technology depending on the need to be able to change and edit the data.

MgNTa will create interfaces with third parties like PROs and Digital Service Providers (DSPs) where we create a gateway between the parties for data ingestion of rights owners data, administration of music use data and the process for revenue distribution to the original creators of the songs. This means that you will get the most accurate revenue much faster than before.

There are on estimate over 20 million songwriters globally whose work is being streamed on digital services but have no way of receiving revenue that is due to them. This is because these songwriters cannot be identified, their song rights are not licensed for the use and the generated revenue remains unallocated on the traditional music industry systems. These unaffiliated songwriters are owed “black box revenues” which run into the billions worldwide in unallocated revenue.

There are three key reasons for us wanting to address this problem:

• Moral: MgNTa allows the creation of a unique and immutable identifier without giving up any rights
• Legal: By creating a MgNTa Wallet of song rights you can easily control and assign permissions for the use of the song
• Financial: There is no longer an excuse to have your revenue assigned as unidentified and allocated to the ’black box’.

The ‘black box’ refers to a pool of revenue at a collection societies and digital service providers where the songwriter and/or publisher of songs that have generated revenue cannot be located or traced. These royalties are referred to as ‘black box revenue’ (or “unallocated royalties” or “unclaimed royalties”). This revenue is eventually paid out to members of PROs based on market share.

There are multiple ‘black boxes’ with a multitude of rules and procedures for the collection and distribution of the revenue. The aim of MgNTa is to help make sure that your revenue does not end up in there because it is unidentified.

Creating a MgNTa identifier and Wallet is subject to a one-off 3 €/£/$ credit card charge to cover 3rd party security process costs. Magenta will be a one tool in the stack of songwriter tools within Family in Music. At the moment the use of Family in Music and its’ features is free, but we are planning to introduce monthly subscription tiers during 2022.

Tokens serve as reference to the original data, but cannot be used to breach the original data. With song assets, it means that by using MgNTa you can store the data about participants in the song on blockchain securely.

Registering ‘participation’ is all that is required for a DSP to be able to identify revenue.

Participation data would be:

LET IT BE. Lennon / McCartney

and not:

LET IT BE Lennon x% / McCartney x% / Sony/ATV Music Publishing (UK) Limited x%

It utilises multiple processes and technologies – some ‘on’ and some ‘off’ blockchain.

We have created a specific fork of the Ark blockchain and utilise the creation of NFTs* to represent the actual participation in a song registration. We also use third-party KYC (‘know your customer’) authentication and audio fingerprinting to ensure truth and provenance in the registration process.

(* These NFTs are not tradable on any platform.)

Our blockchain is energy efficient and green credentialed ‘proof-of-stake’ and not energy burning ‘proof-of-work’.

MgNTa is first announced in January 2022 and we expect it to be live in spring 2022. You can sign up now to Family in Music and register your interest and we’ll put you at the front of the list.

Our intention is to make MgNTa a global protocol – but we need to make sure that we are both legally compliant and / multi-lingual in our documentation. In some countries copyright law varies from others and e.g. the use of blockchain token technology might currently be restricted either by regulation or law.

In essence, an identifier is a personal identification number designed to uniquely identify rightsholders. When a songwriter affiliates with a performing rights organisation, an IPI number (Interested Party Information) is assigned to them. An identifier is needed so that revenue can be paid to the correct rightsholders.

By joining Family in Music and setting up MgNTa, you will be able to get an identifier without the need of joining a PRO.

No, you will own and control your rights. This is one of the benefits of MgNTa as joining a traditional PRO requires you to grant your copyrights to the society.

Not at this time. Think of MgNTa as a ‘pre-PRO/society’ helping you represent your own rights. If and when you decide to join and assign your rights to a society / PRO or publisher, you can easily transfer all of the data to your new partner.

Yes, our ambition is to create an interface between PROs to connect the MgNTa identifier with PRO identification systems. When you join a PRO / society (or any other entity that represents your rights) you are able to export the data – but you or your new partner can still have access to the on-chain data created. The timestamp and original metadata will always be there as a reference should you (or your new partner) ever need it.

Currently, we will be helping you represent your songwriting (musical compositions) rights on Digital Service Providers (“DSPs” e.g. Spotify, Apple, YouTube) only.

Currently MgNTa only enables your rights and songs to be identified – so that royalties can be collected by a future third party partner of your choice. This gives you time to decide on which partner is best suited to you while being reassured that your revenue is safe.

If you’re interested in discussing a potential partnership, please contact us at: partnerships@familyinmusic.com

For press & media enquiries, please contact us at:
media@familyinmusic.com

For general enquiries, please contact us at:
support@familyinmusic.com

To discuss opportunities to invest, please contact us at:
partnerships@familyinmusic.com